Build clean, correctly formatted UTM tracking links for Google Analytics, Google Ads, Meta or any platform, with live validation so your data never gets fragmented by a typo.
Build clean, correctly formatted UTM tracking links for Google Analytics, Google Ads, Meta or any platform, with live validation so your data never gets fragmented by a typo.
Nothing saved yet. Build a link above and press Save to keep it here.
UTM parameters do not affect SEO or rankings; search engines ignore them when crawling. All building happens locally in your browser, and saved links are stored only in your own browser's local storage.
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UTM parameters are short tags added to the end of a URL that tell Google Analytics and other tools exactly where a visitor came from. Without them, traffic from emails, social posts, QR codes and many ads lands in analytics as "direct" or gets lumped together.
This free UTM campaign builder creates clean, correctly formatted tracking links with live validation, so a typo or stray capital letter never splits your data. You can import an existing URL, keep a history of saved links and generate a QR code for print.
Consistent UTM tagging is what turns "we posted on LinkedIn" into "LinkedIn brought 140 visitors and 6 leads".
Add utm_source (where the traffic comes from), utm_medium (the channel type) and utm_campaign (the promotion name) to your URL. Fill in the fields above and the builder creates a validated link and QR code you can copy straight into your campaign.
Agree naming rules with your team first, then use this builder for every link.
The full destination page, including https://.
These three are required for clean reporting.
Optional. Useful for paid keywords and A/B testing creative.
Use it in your email, post, ad or printed material.
Parameters follow a question mark and are joined with ampersands.
Tagging one promotion across three channels.
Five standard parameters, three of them required.
| Parameter | Purpose | Example |
|---|---|---|
| utm_source (required) | Where the traffic comes from | google, facebook, newsletter |
| utm_medium (required) | The marketing channel type | cpc, email, social, referral |
| utm_campaign (required) | The promotion or initiative | black_friday_2026 |
| utm_term | Paid keyword | running_shoes |
| utm_content | Differentiate links or creative | blue_banner, footer_link |
| utm_id | Campaign ID for data imports | spring26_01 |
Consistent naming is what makes UTM data useful months later.
Urchin Tracking Module, named after Urchin, the analytics company Google bought to build Google Analytics.
utm_source, utm_medium and utm_campaign are the three you should always use.
Yes. Google Analytics treats "Email" and "email" as different values, so always use lowercase.
Not if you use them only on external campaign links. Avoid them on internal links and in your sitemap.
In Reports, Acquisition, Traffic acquisition. Change the dimension to Session source/medium or Session campaign.
Yes. The builder generates a QR code for every link, perfect for flyers, packaging and events.
We set up GA4, conversion tracking and reporting dashboards so every campaign decision is backed by clean data. Explore our social media advertising services.