Answer 15 quick questions across five areas to see how mature your organisation’s use of data really is, and exactly where to focus next.
Answer 15 quick questions across five areas to see how mature your organisation's use of data really is, and exactly where to focus next.
All scoring happens locally in your browser. Nothing you answer here is sent anywhere or stored. This scorecard gives a directional read on data maturity, not a certified audit.
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Data maturity describes how well a business collects, trusts, shares and acts on its data. A low-maturity business relies on gut feel and scattered spreadsheets. A high-maturity business makes faster, better decisions because the right numbers are always at hand.
This free data maturity scorecard asks 15 quick questions across five areas: data collection, quality, tools, people and decision making. You get an overall score out of 60, your maturity stage, a breakdown by category and specific next steps for where to focus.
It takes about three minutes and gives you a directional read on where data could make the biggest difference to growth.
Answer 15 questions and get a score out of 60 that places your business in one of four stages, from reactive to data-driven, with a category breakdown and practical next steps. All scoring happens in your browser.
Answer honestly based on how things work day to day, not how you would like them to work.
Pick the option that best describes your business today.
See your overall score out of 60 and the maturity stage it places you in.
Find your strongest and weakest areas at a glance.
Start with the recommendations for your lowest-scoring category.
Each question scores 1 to 4. Five categories of three questions each add up to a maximum of 60.
5 categories x 3 questions x 4 points = 60
Collection | Quality | Tools | People | Decisions
Stage = band your total falls intoThis gives a directional read, not a certified audit. Nothing you answer is sent anywhere or stored.
A 20-person ecommerce company takes the scorecard.
Most small and mid-sized businesses sit in stage two or three.
| Stage | What it looks like | Typical next step |
|---|---|---|
| 1. Reactive | Decisions by gut feel, data scattered in inboxes and spreadsheets | Set up basic analytics and one sales report |
| 2. Emerging | Some reporting, but numbers disagree and take time to pull | Fix tracking, define key metrics |
| 3. Organised | Trusted dashboards, regular reviews | Connect marketing, sales and finance data |
| 4. Data-driven | Data shapes plans, tests and forecasts across the business | Advanced attribution, forecasting, automation |
Progress comes from fixing foundations, not buying more software.
A structured way to measure how well a business collects, manages and uses data, usually across several areas such as tools, quality, people and decisions.
About three minutes for all 15 questions.
They range from reactive, where decisions rely on gut feel, to data-driven, where data guides planning across the business.
No. All scoring happens in your browser. Nothing is sent anywhere or saved.
Business owners, marketing leads and operations managers. Comparing answers across a team is revealing.
No. It gives a directional read on maturity. A full data strategy review looks at your actual systems and data.
We set up tracking, dashboards and reporting so your team makes decisions from numbers everyone trusts. Explore our data-driven SEO services.