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Check any live page by URL, or paste your own draft. See which words and phrases dominate, and whether anything is repeated enough to look like stuffing.
There is no official ideal density. Google reads for relevance and natural language, not a percentage. This tool helps you spot accidental over-repetition, not hit a target number.
Enter a URL or paste some text on the left to see your keyword breakdown.
Density is calculated as occurrences divided by total word count, the standard formula. Pasted text is analysed entirely in your browser. URLs are fetched once through this site, cached briefly, and never stored against you. Keyword density is one small on-page signal among many and should never be optimised at the expense of natural, readable writing.
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Keyword density is how often a word or phrase appears in a piece of content compared with the total number of words. If a 1,000-word article uses "running shoes" 12 times, its density for that phrase is 1.2%.
This free keyword density checker analyses any live page by URL, or a draft you paste in. It lists the most frequent single words and two, three and four word phrases, checks a focus keyword separately, and flags anything repeated often enough to look like keyword stuffing.
There is no perfect density. Google reads for meaning, not percentages. Use this tool to catch over-repetition and to confirm your page is clearly about the topic you want to rank for.
Keyword density = (keyword occurrences ÷ total words) × 100. There is no official ideal number. Most naturally written pages land between about 0.5% and 2% for their main phrase. Much higher usually reads as stuffing.
Analyse a live page or check a draft before you publish.
Paste a page address to analyse its visible body text, or paste your own draft.
Optional. See its exact occurrences and density, checked separately from the word list.
Hide common words like the, and, is so the meaningful terms stand out.
Switch between 1 to 4 word phrases, then copy or download the list as CSV.
The tool uses the standard formula used by most SEO tools.
Density (%) = (Occurrences / Total words) x 100Phrase density counts each full phrase matchPasted text is analysed in your browser. URLs are fetched once through this site, cached briefly and never stored against you.
A 900-word blog post targeting "home office desk".
Use these ranges as a sense check, not a target to hit.
| Density for main phrase | What it usually means | What to do |
|---|---|---|
| Under 0.3% | Topic may be unclear | Mention the main phrase in the title, intro and a heading |
| 0.5% to 2% | Natural range for most content | Focus on covering the topic fully |
| 2% to 3% | Starting to feel repetitive | Replace some uses with synonyms and related terms |
| Above 3% | Likely reads as keyword stuffing | Rewrite for readers, cut repeated phrases |
Placement and variety matter more than raw frequency.
There is no official ideal. Most natural content sits between about 0.5% and 2% for its main phrase. Focus on clarity and topic coverage rather than a number.
Divide the number of times the keyword appears by the total word count and multiply by 100.
Not as a target number. Google uses relevance and language understanding. Density is simply a useful way to spot over-repetition.
Repeating keywords unnaturally to manipulate rankings. It breaks Google's spam policies and makes content harder to read.
Yes. Paste any public URL and the tool extracts the visible body text, skipping navigation, headers, footers and scripts.
Words like the, and and is appear in every text. Hiding them makes the meaningful words easier to see.
Tools that pair well with the Keyword Density Checker. All free, no sign-up.
We review content, structure and intent page by page, then rewrite what is holding rankings back. Explore our SEO services.