Free Color Palette Generator

Generate balanced colour palettes from a single base colour — monochromatic, analogous, complementary, triadic or shades. Runs entirely in your browser.

Click any swatch to copy its HEX code.

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01Overview

What is a colour palette generator?

A colour palette is the small set of colours a brand or design uses consistently. Picking colours that work together is hard by eye. Colour theory gives reliable rules, and a palette generator applies them for you.

This free colour palette generator builds a balanced palette from one base colour using monochromatic, analogous, complementary, triadic or shades schemes. Click any swatch to copy its HEX code, or press random to explore new starting colours.

Use it to build a brand palette, choose accent colours for a website, or create on-brand social media graphics.

Quick answer

Pick a base colour, choose a scheme such as complementary or analogous, and the generator creates a matching palette. Click any swatch to copy its HEX code. Most brands need one main colour, one or two accents and a few neutrals.

  • Free, no sign-up
  • 5 colour schemes
  • Click to copy HEX
  • Random base colour
02How to use

How to use the Color Palette Generator

Start with your existing brand colour if you have one.

  1. Choose a base colour

    Type a HEX code or use the picker. Or click random for inspiration.

  2. Pick a scheme

    Monochromatic, analogous, complementary, triadic or shades.

  3. Copy the swatches

    Click any colour in the palette to copy its HEX code.

  4. Test in context

    Try the palette on a real layout and check text contrast.

03How it works

How each scheme is built

Schemes are based on positions around the colour wheel.

Five schemes from one base colour
Monochromatic
Analogous
Complementary
Triadic
Shades
Colour wheel rulesMonochromatic one hue, different lightness Analogous neighbours, about 30 degrees apart Complementary opposite, 180 degrees apart Triadic three hues, 120 degrees apart Shades base colour mixed toward black

Palette generation happens in your browser. Nothing is sent anywhere.

Worked example

A complementary palette from The Big Growth blue.

Base
#024C96 (blue)
Complement
Orange, opposite on the wheel
Support
Lighter and darker blues
Use
Blue for brand, orange for calls to action
Complementary pairs create strong contrast, which makes buttons and highlights stand out.
04Reference

Choosing the right scheme

Each scheme creates a different feel.

SchemeFeelGood for
MonochromaticCalm, cohesive, elegantMinimal brands, dashboards, luxury
AnalogousHarmonious, naturalLifestyle, wellness, food
ComplementaryBold, high contrastCalls to action, sports, retail
TriadicVibrant, playful, balancedKids' brands, creative agencies, events
ShadesStructured, consistentUI systems, charts, backgrounds
05Tips

How to build a usable brand palette

A palette should be practical across a website, social posts and print.

Do this

  • Follow 60-30-1060% neutral or main colour, 30% secondary and 10% accent for calls to action.
  • Add neutralsMost layouts need a near-white, a light grey, a mid grey and a near-black.
  • Reserve one action colourUse your boldest colour only for buttons and key links so they stand out.
  • Check accessibilityTest every text and background pair with the contrast checker.

Palette mistakes to avoid

  • Too many coloursMore than five or six main colours is hard to apply consistently.
  • Ignoring colour meaningRed signals urgency or danger, green signals success. Use them deliberately.
  • Neon on whiteVery saturated colours can vibrate and tire the eyes on large areas.
  • Skipping dark modeCheck how your palette works on dark backgrounds too.
06FAQ

Frequently asked questions

How do I create a colour palette?

Start with one base colour, choose a scheme such as complementary or analogous, then add neutral greys. The generator does the colour theory for you.

How many colours should a brand palette have?

Usually one main colour, one or two accents and three or four neutrals.

What is a complementary colour?

The colour opposite yours on the colour wheel, such as blue and orange. Complementary pairs create strong contrast.

What is the 60-30-10 rule?

A design guideline: 60% dominant colour, 30% secondary colour and 10% accent.

Can I copy the colour codes?

Yes. Click any swatch to copy its HEX code.

Is the palette generator free?

Yes, completely free with no sign-up.

The Big Growth team

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