This group runs sixteen businesses from one of India’s busiest ports. Their old website showed almost none of it. Here is what was wrong, and what we built instead.
The business
Their website
The gap between the two is what this rebuild closed.
13 to 40+
Pages built
16
Business pages created
3
Clear business sections
CLIENT TYPE
Group of industrial companies, Kandla Port, Gujarat
SERVICES
Web Design, WordPress Development, Site Structure, Content Build
In business since
1980, over 45 years
What they do
Shipping & logistics, manufacturing, global trading
About the Client
45 years, sixteen businesses, one port
The client started in 1980 as a port services business at Kandla Port in Gujarat. Over the next 45 years, they grew into a much larger group.
Today they make salt, castor oil, bromine, steel foil, steel pipe, sponge iron, and factory buildings. They run a container freight station and a large warehouse park. They sell Tata Motors trucks and JCB machines. They have been building wind and solar power since 2006. They export to Japan, China, Europe, and the Middle East.
In short: a serious business with real size behind it. Their website did not show that.
What they make and move
Industrial salt
Castor oil
Bromine
Steel foil
Steel pipe
Sponge iron
Factory buildings
Container freight station
Warehouse park
Tata Motors trucks
JCB machines
Wind and solar since 2006
They export to
Japan · China · Europe · Middle East
THE CHALLENGE
What the audit found
We checked every page of the old website before writing anything new. Three things stood out, and each one cost the business something.
01
Visitors could not understand the business
The homepage listed nine “verticals”. A different section listed eight “group companies”. The site never explained how these two lists were connected. If you wanted to know who made the salt, you had to open every page and read each one.
Two of those eight company links did not even work. They pointed to nothing.
What it cost them
A buyer looking for salt had to open every page to find who made it.
02
The trust signals were empty
The About page had a section titled “Our Numbers Speak for Themselves”. Nobody had ever added the numbers. So every visitor saw this.
A 45-year-old company with its own awards page was telling the world it had zero awards and zero years in business. There were no client reviews on the site at all. The blog section on the homepage simply said “No posts found.”
What it cost them
A 45-year-old company was telling the world it had zero years in business.
03
Sample text was still live on every page
At the bottom of every single page, seen by every visitor and every buyer, was a line of sample text from the website theme that nobody had replaced
What it cost them
Every buyer who scrolled to the bottom read placeholder text.
What They Had, And Never Showed
Real assets, missing from the website
The broken links were easy to spot. The bigger problem was everything the website never mentioned. All of the below was true, and none of it was on the page as proof.
22 lakh sq ft
of covered warehouse space
10 lakh sq ft
of open storage
188 MW
of wind and solar power built since 2006
ISO certified
with the certificate never shown
One of India’s
larger salt exporters
45 years
of history, with no timeline online
A buyer in Europe checking this supplier would learn more from their LinkedIn page than from their website.
The Technical Audit
Real assets, missing from the website
Six problems in the build itself, before a word of content changed.
46/100
Google mobile speed score
SEO
No page descriptions anywhere, so Google wrote its own search results for them
SEO
Page titles were just the company name, no mention of salt, castor oil, logistics or Kandla Port, which are the words buyers actually search
SEO
No business information markup for search engines
Social
No social sharing tags, so every LinkedIn share looked like a plain grey link
Images
The logo was a small 90-pixel image, blurry on modern screens
Speed
Over 5 MB of heavy images on one page, with file names like Untitled-design-2.png
Our Approach
Four decisions, in the order we made them
The design came last. The structure came first, because that was the actual problem.
01
Structure before design
Fix the structure first, not the design
You cannot explain sixteen businesses with a flat list of names. So we replaced the confusing "nine verticals plus eight companies" setup with three clear sections. Every business now has its own page in the right place.
02
A page for every business
Give every business its own page
Before, a buyer looking for bromine landed on a general company page that mentioned it in one line. Now they land on a page about bromine. We built sixteen of these.
03
Proof on the page
Put the proof on the page
The company had client relationships, awards, and 45 years of history. None of it was online. We collected it and gave it real space on the site.
04
Built to grow
Build it so it can grow
This group starts a new business roughly every eighteen months. The old site listed companies, so it went out of date every time. The new structure holds new businesses without a rebuild.
What We Built
The new site structure
Three sections replacing two lists. Every business has its own page, in the right place, and new ones drop in without a rebuild.
Homepage
Services
4
Manufacturing
9
Trading
3
Other Pages
5
Old Site vs New Site
Nine changes, side by side
Every row below was a live problem on the site a buyer would have seen.
The Build
Everything we shipped
Eleven changes, grouped by what they fix, from the structure down to the file names on the images.
Structure
3
Proof
4
Technical
2
Enquiries
2
A website that lists your companies goes out of date every time you start a new one. A website built around what you do keeps working as you grow.
The most costly thing on the old site was not a broken link. It was 45 years of proof the company had earned and never put on the page.
Buyers do not doubt what you claim. They leave when there is nothing to check. Reviews, awards and history are not decoration, they are the reason someone picks up the phone.
Next step
Has your business grown bigger than your website?
We rebuild websites from the structure up, built around what you actually do, and ready for what you add next.