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Click any swatch to copy its HEX code.
Building a brand?
Our designers create logos, colour systems and brand assets that make your business instantly recognisable.
A colour palette is the small set of colours a brand or design uses consistently. Picking colours that work together is hard by eye. Colour theory gives reliable rules, and a palette generator applies them for you.
This free colour palette generator builds a balanced palette from one base colour using monochromatic, analogous, complementary, triadic or shades schemes. Click any swatch to copy its HEX code, or press random to explore new starting colours.
Use it to build a brand palette, choose accent colours for a website, or create on-brand social media graphics.
Pick a base colour, choose a scheme such as complementary or analogous, and the generator creates a matching palette. Click any swatch to copy its HEX code. Most brands need one main colour, one or two accents and a few neutrals.
Start with your existing brand colour if you have one.
Type a HEX code or use the picker. Or click random for inspiration.
Monochromatic, analogous, complementary, triadic or shades.
Click any colour in the palette to copy its HEX code.
Try the palette on a real layout and check text contrast.
Schemes are based on positions around the colour wheel.
Monochromatic one hue, different lightness
Analogous neighbours, about 30 degrees apart
Complementary opposite, 180 degrees apart
Triadic three hues, 120 degrees apart
Shades base colour mixed toward blackPalette generation happens in your browser. Nothing is sent anywhere.
A complementary palette from The Big Growth blue.
Each scheme creates a different feel.
| Scheme | Feel | Good for |
|---|---|---|
| Monochromatic | Calm, cohesive, elegant | Minimal brands, dashboards, luxury |
| Analogous | Harmonious, natural | Lifestyle, wellness, food |
| Complementary | Bold, high contrast | Calls to action, sports, retail |
| Triadic | Vibrant, playful, balanced | Kids' brands, creative agencies, events |
| Shades | Structured, consistent | UI systems, charts, backgrounds |
A palette should be practical across a website, social posts and print.
Start with one base colour, choose a scheme such as complementary or analogous, then add neutral greys. The generator does the colour theory for you.
Usually one main colour, one or two accents and three or four neutrals.
The colour opposite yours on the colour wheel, such as blue and orange. Complementary pairs create strong contrast.
A design guideline: 60% dominant colour, 30% secondary colour and 10% accent.
Yes. Click any swatch to copy its HEX code.
Yes, completely free with no sign-up.
Tools that pair well with the Color Palette Generator. All free, no sign-up.
We design logos, palettes, typography and brand guidelines that make your business instantly recognisable. Explore our brand identity design services.