We built a WhatsApp-first Meta Ads programme for a Dubai auto maintenance garage and generated over 5,000 direct service enquiries, at a cost per conversation most lead-form campaigns never reach.
Cost per conversation
Benchmark
AED 14.70
Held across 3 years
Blended AED 14.82
5,000+
WhatsApp conversations
527,986
People reached
CLIENT TYPE
Auto Maintenance & Service Garage, Dubai, UAE
SERVICES
Meta Ads, WhatsApp Funnel, Performance Tracking
TIMELINE
Ongoing since September 2023
VERIFICATION
All metrics pulled from live ad accounts
THE CHALLENGE
What the account had to deliver
A car service garage lives on booked jobs, and in the UAE those bookings start with a WhatsApp message, not a web form. The account needed to generate service enquiries at a cost that made sense against the value of a workshop visit, consistently, and at volume, in a competitive Dubai market.
01
Service enquiries needed to arrive as conversations, not cold form-fills
02
Cost per enquiry had to stay low enough to work against workshop margins
03
A mix of always-on messaging and shorter campaign bursts to manage
04
No single view of what an enquiry actually cost across the account
Our Approach
One engine, measured against itself
01
The objective
Messaging as the Core Objective
The account was built around WhatsApp conversations as the primary result. For a workshop, a conversation is a booking in progress, it lets the garage answer on price, availability and vehicle type before the customer commits.
02
The engine
One Always-On Engine, Proven at Scale
Rather than constantly rebuilding, we ran a sustained top-of-funnel messaging campaign as the account’s engine. Over its life it delivered 5,063 conversations at AED 14.70; the benchmark every newer campaign is measured against.
03
Test protocol
Burst Campaigns Tested Against the Benchmark
Shorter service-specific bursts were launched and measured directly against the AED 14.70 baseline. Ones landing near it, AED 15.00 and AED 17.28, were kept and scaled.
04
The scoreboard
Cost Per Conversation as the Only Scoreboard
Every campaign is judged on one number: what a real conversation costs. That discipline is why the blended cost stayed near AED 15 even as new campaigns were tested.
WHAT IT COST
One price to beat, and everything measured against it
The account runs one campaign all the time and tests shorter ones against it. Only one number decides anything: what a single conversation costs.
The campaign that runs all the time
Running since 2023. Its cost is the price to beat.
5,063 conversations
AED 14.70
per conversation
Two shorter campaigns, tested against it
Both landed close to the benchmark, so both were kept.
Service-specific pushes
AED 15.00
AED 17.28
per conversation
The whole account together
The blended cost barely moved as new campaigns were added.
~5,291 conversations
AED 14.82
per conversation
THE SHIFT
What changed
Enquiries needed as conversations, not forms
Cost per enquiry had to fit workshop margins
Newer campaigns without a benchmark
No single view of enquiry cost
RESULT THAT MATTERS
What the account does now
Key Insight
For a service garage, a form is a dead end and a conversation is a booking. Building the whole account around WhatsApp is why the enquiries actually convert to workshop visits.
Next Step
Running a service business in the UAE?
We build WhatsApp-first ad accounts that turn enquiries into bookings.
TALK TO US
Send us your account numbers
We will look at your account together and tell you plainly whether we can improve on what it is doing now.
OFFICES
Mumbai · Gandhidham · Dubai